R / 001
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Available · Q3Reel · United Kingdom — 2026

MarketingOperationsManager.

— The system behind the strategy.

I turn marketing intent into commercial outcomes — engineering the systems, automations, and data infrastructure that make every campaign measurable, every spend accountable, and every team faster than the day before.

5 yrs
Elekta · Ops depth
12+
Platforms owned
£0
Stack optimised
See the career↘The story
02 · About
Scene 01 ·Thesis

Themostpowerfulthingmarketingcandois
become impossible to argue with.

I'm a Marketing Operations Manager. That's the belief I run on, every day: marketing should leave a trail you can audit, a number you can defend, and a system that won't break the moment its owner steps away.

01
Measurable

Every campaign produces a number the board trusts.

02
Automated

Workflows that don't need a human to remember them.

03
Tied to Revenue

Every touchpoint, traceable to pipeline.

IFive years at Elekta
Scene 02 ·Tenure
0.0yrs
Elekta · 2021 → Now
Aug 2021
Analyst
Aug 2022
Specialist
Jul 2025
Manager

For nearly five years at Elekta — a global leader in precision radiation medicine — I've been the connective tissue between marketing ambition and commercial reality.

Three roles. One throughline. Each chapter raised the floor of what "marketing operations" could mean inside the company — and how measurably it could move the number.

IIConnective tissue
Scene 03 ·Connective tissue

I am the connective tissue
between two worlds.

World A

Marketing ambition

  • Campaigns, lifecycles, narratives.
  • Brand surfaces, content engines.
  • The pitch that wins the room.
MarOpsRevanth
World B

Commercial reality

  • Pipeline, forecast, attribution.
  • Salesforce hygiene, deal velocity.
  • The number on the board deck.
IIIWhat I actually own
Scene 04 ·What I actually own

I own the stack, architect the workflows, and build the tooling.

Pillar I

The stack

Every platform serving marketing has a defined purpose, owner, and contribution to pipeline. The ones that didn't — I removed.

Faster
Every campaign
Pillar II

The workflows

Lifecycle states, routing logic, attribution, lead handoff — declared once, executed automatically, audited continuously.

Justifiable
Every budget
Pillar III

The tooling

Where off-the-shelf falls short, I build internal tooling — including AI-powered tools — to close the gap.

Traceable
Every touchpoint
IVBridging two worlds
Scene 05 ·The superpower

My superpower is bridging two worlds that usually speak different languages: the strategic instinct of marketing and the rigorous accountability of commercial operations.

Whether I'm engineering an automation, rebuilding a Salesforce framework, or inventing a process that finally connects tradeshow spend to closed revenue — the question I always start with is the same:

Where does this create measurable value?

It's the first question. It's also the last. Every decision I make passes through it.
VOutside the day role
Scene 06 ·After hours

Outside the day role,
I keep shipping.

I design and build my own AI-powered tools — small, opinionated products that solve specific operations problems for marketing & RevOps teams. Not because the day job leaves spare cycles, but because the best way to stay ahead of what's possible is to keep shipping.

Personal lab
AI copilotsActive
Agentic pipelinesActive
RevOps utilitiesActive
↳ Always shipping
I don't run marketing operations to keep the lights on.
I run it to find every point where marketing leaks value — and close the gap. Systematically, permanently, and in a way that shows up in the numbers.
Operating principle · Revanth
03 · MarTech Stack

A stack is only as good as the thinking behind it.

Every tool I own has a defined purpose, a clear owner, and a measurable contribution to pipeline. The ones that didn't make that cut — I removed.

011 tool

CRM & Sales

The single source of truth for revenue.

Salesforce
022 tools

Marketing Automation

Lifecycle, nurture, and triggered journeys.

HubSpotMarketo (legacy)
033 tools

Data & Analytics

Warehouse-grade truth for every dashboard.

SnowflakeGA4Looker
043 tools

Enrichment & Signal

Account intelligence and intent layered on top.

ClayApollo6sense
053 tools

Content & Web

Brand surface, measured end to end.

WordPressWebflowFigma
063 tools

AI & Internal Tooling

Bespoke copilots and agents built in-house.

OpenAIAnthropicNext.js · custom
✱ Replace once, audit always6 categories · 1 operating layer
04 · Career history

Five roles. One thesis.

Every job I've held, in order. From co-founding a tech consultancy in India to leading global marketing operations at a precision medicine company — the line through them is the same.

Case 01 / 05Live · Current chapter
Jul 2025 — Present/Elekta · Global
Job title

Marketing Operations Manager

Leading the strategic direction of marketing operations across the organisation — defining how marketing technology, data, and process combine to drive commercial performance. Setting the vision for a stack that scales: integrated, automated, and built for accountability from the ground up.

Mandate
"The system behind the strategy."
Q3
Started 2025
5/5
Chapter · current
MarTech strategyCommercial alignmentAI toolingSalesforceTeam leadership
The climb · 2018 → 2025▾
Case 02 / 05
2022
→ 2025
Aug 2022 — Jul 2025/Elekta·Global · Digital Operations
Job title

Global Marketing Operations Specialist

Owned the global martech stack end to end — rationalising tools, eliminating redundant spend, and replacing external solutions with leaner, purpose-built internal alternatives. Designed and deployed automations across every stage of the campaign lifecycle, turning manual, error-prone processes into reliable, auditable workflows.

Built the first operational framework connecting field marketing activities — including tradeshows and events — to downstream commercial outcomes, giving leadership a clear line of sight from event investment to pipeline contribution. Partnered closely with Sales to ensure Salesforce served marketing as powerfully as it served revenue operations.

Stack rationalisationCampaign automationEvent attributionSalesforceProcess designHubSpot
Case 03 / 05
2021
→ 2022
Aug 2021 — Jul 2022/Elekta·Digital Operations
Job title

Marketing Operations Analyst

Embedded in the Digital Operations function at the start of a deep transformation of how marketing worked at Elekta. Identified inefficiencies across the campaign delivery process and began building the operational rigour — clean data, consistent reporting, structured workflows — that everything since has been built on.

Data qualityReportingCampaign opsProcess improvement
Case 04 / 05
2020
→ 2021
Nov 2020 — Jan 2021/eToro·Fintech
Job title

Market Research Intern

Supported market research and analysis at one of the world's fastest-growing fintech platforms. Early exposure to data-driven decision-making at scale in a high-velocity commercial environment.

Market researchFintechData analysis
Case 05 / 05
2018
→ 2020
Jul 2018 — Feb 2020/Coraf Tech LLP·India
Job title

Managing Partner

Co-led a technology consultancy delivering solutions across clients in India. Built the commercial and operational foundations from the ground up — an experience that gave me an owner's perspective on how technology decisions translate directly into business outcomes.

Founder's lensCommercial opsTech consulting